On opting for Suriya as the show’s host, Shriram said, “There is a great brand resonance between Brand Suriya and Vijay TV. This will be the actor’s debut on television and the channel plans to leave no stone unturned to announce the launch of the show. This market loves its cinestars and in our case, we believe that we have roped in the most successful hero of contemporary Tamil cinema Suriya.” Native content rules 90 per cent of the market. When quizzed about how audiences would receive the Tamil version, Sriram elaborated, “The Tamil-speaking market is a much more evolved regional market as compared to any other in the country.
#Vijay tv shows 2012 tv
This programme will be the game-changer not only for Vijay TV but also for Tamil television.”Įarlier this year, Siddhartha Basu’s Big Synergy had replicated the ‘KBC’ magic in regional languages such as Bengali, with Sourav Ganguly as the host and Bhojpuri, hosted by Shatrughan Sinha. Easily, he is the biggest USP of this show. We are proud that we have managed to rope in Suriya as the host. Now, the time has come when Vijay TV took the lead, with this being the first international format that would hit Tamil television screens. Speaking to exchange4media on how the show would be tailored for Tamil-speaking audiences, K Sriram, General Manager, Vijay TV, stated, “We aired the first season of ‘KBC’ and the third season, which was hosted by Shah Rukh Khan, as dubbed versions on our channels when it aired on STAR Plus. The channel had earlier aired two seasons of ‘KBC’ dubbed in Tamil. The shooting for the show, titled ‘Neengalam Vellalam Oru Kodi’ (You can win a crore), will begin in January 2012 and the show is slated to go on air from the third week of February 2012. Following the success of ‘Kaun Banega Crorepati’ Season 5, Vijay TV and Big Synergy have joined hands to bring the popular game show to Tamil audiences.